The same ocean touches many shores, but requires different tides to take it there. Whatever you are doing that you believe has already been done, needs your spin and touch. What are you NOT doing because you believe others are already doing it? Give it your unique spin and ship it, you never know who’s sitting on surfboard waiting for your tide to take them to shore!
The world needs your unique gifts and just because they are similar to someone else, does not mean they are any less worthy of presence. What if your favorite designer chose not put out it’s fall line because another brand had a black suit on it’s runway? or your favorite author chose not to write their new bestseller as someone had already written a book about a fantasy land with witches and fabled creatures…or heaven forbid, your favorite winery did not produce it’s new fruity white blend, as the orchard 2 acres away had already created a not so nummy concoction, clearly too much chardonney was added. (sorry ADHD moment)
The point is “competition” can be a great motivator, it can birth attention to detail, generates new ideas, creates resiliency, and it ultimately makes us all better in the strive to satisfy a need within ourselves or others. OH, and wait a minute, you may not even be competing. OK, go deep with me her for a minute. The energy, customers and individuals that are drawn to what you’ve got… may not even be able to access the person, product or service, that you see as already doing what it is that you do. So, think of the ripple effect of not entering the market, how many people will you fail to inspire, serve or even make a dollar from if you do not ship whatever it is that you have been creating?
Get in the water, dig your toes into the sand, get on that board and ride the wave!